Too busy to go into town for a bra fitting with Rigby and Peller or Bravissimo?

Well look no further than Eloise Lingerie, based in Wimbledon, South West London. Free parking too - result!

Better still, all their fitters are trained by Rigby and Peller and Bravissimo so they measure with their eyes rather than their hands. As one fitter, Catherine, said to me “Use a tape measure for curtains, not on women!” It’s a fair point, breasts are such different shapes that to try and standardise their size in that way does seem an odd approach.

Meet Harriet who kindly showed me around – please excuse my dodgy camera work, I’m still perfecting my steady hand!!

Eloise Lingerie specialises in lingerie and swimwear and caters for everyone; including women who have had a mastectomy and pregnant women.

I went there for a bra fitting myself recently - having recently had my daughter and finished breast feeding I decided it was about time I got measured - and found that I was wearing the wrong size bra. No surprise there I guess since 80% of us wear the wrong bra size. The most common mistake is wearing a band size which is too big and/or a cup size which is too small. I had been wearing a 34B but was actually a 32c so I’m a prime example of that!

I bought a silk bra in a beautiful rich champagne colour and it really fits well. No red marks when I take it off so 32 clearly is better for me. Puts all my other bras to shame in fact – I won’t be chucking this one in the washing machine with the kids’ filthy clothes and then dumping it on the radiator!

Eloise Lingerie can be found at:

Truebell House, 
5b Lombard Road, 

Wimbledon
London, 
SW19 3TZ

(they also have a showroom in Huntingdon, Cambridgeshire)

Phone 0845 22 55 080 now to book your free bra fitting by experts

© Alice Treanor 2011